Independent research · Aotearoa NZ
The work behind
running a small
business.
We investigate the admin, coordination and everyday operations that keep New Zealand’s small businesses moving.
Your experience helps us understand what deserves attention.
What we’re investigating
Between doing the job
and running the business.
What runs smoothly? Where do things get complicated? What does it take to keep going?
AI-generated illustrative scenes; these are not research participants.
Research → Findings
Paper 001 · Forthcoming
Independent working paper
Not peer reviewed
Start with evidence.
Share what we learn.
Our first working paper examines existing literature on the hidden work of running a small business in Aotearoa New Zealand, and where more detailed evidence is needed.
Read about the research foundation
Findings will follow
as research develops.
No findings are published yet. We’ll share our methods and limitations alongside what we learn. Early self-selected responses will be treated as exploratory.
Participate
Tell us how the work happens in your business.
If you own or operate a small business in New Zealand, share your experience through our survey. There are no right or wrong answers.
Participation is voluntary. Read the survey’s participant information before submitting, and avoid including confidential customer or business details.